Pakistan’s IT and IT-enabled services (ITeS) sector is experiencing significant growth in export revenues. The Pakistan Software Export Board (PSEB) an apex body under the Ministry of IT and Telecommunication plays a crucial role in developing and promoting this sector. PSEB is responsible for ensuring industry expansion fostering growth and enhancing Pakistan’s global branding as a leading destination for IT and ITeS businesses. To achieve these objectives PSEB requires professional resources on a contractual basis to support its initiatives effectively. Jobs in Islamabad
The Director of Marketing and Branding will report to the Chief Marketing Officer contributing to shaping the industry image positioning and strategic growth. The role is based in Islamabad but it may require occasional domestic and international travel. The appointed candidate will be expected to work closely with industry stakeholders design effective marketing strategies and enhance Pakistan’s global IT presence through targeted branding efforts. The maximum age limit for applicants is 50 years ensuring experienced professionals bring their expertise to the role. Jobs in Islamabad
Candidates must possess a minimum of 16 years of education in branding marketing business administration strategic management or a related discipline from a Higher Education Commission (HEC)-recognized university. A minimum of 10 years of relevant experience in brand management digital marketing and campaign execution is essential. Strong leadership and interpersonal skills are required with preference given to those with prior experience in the IT and Tech sector. Additionally candidates should demonstrate expertise in marketing tools such as Google Analytics CRM software and social media platforms along with a solid background in public relations and crisis management. Jobs in Islamabad
Interested applicants must submit their applications online by March 16 2025 through the designated job portal at https://njp.gov.pk/. Only shortlisted candidates will be contacted for further assessment and no travel or daily allowances will be provided. Applications received via email will not be considered. For further details inquiries can be directed to the Manager of Human Resources at PSEB located in Islamabad’s Blue Area adjacent to the Ministry of Information Technology & Telecommunication. Jobs in Islamabad
Positions Available
| Position | Number of Vacancies |
|---|---|
| Director Marketing and Branding | 1 |
Jobs in Islamabad
Age Criteria
The maximum age limit to apply for this position is 50 years.
Why Join The Pakistan Software Export Board (PSEB)?
The Pakistan Software Export Board (PSEB) is a premier government organization dedicated to the growth and development of Pakistan’s IT and IT-enabled services (ITeS) sector. Working for PSEB provides an opportunity to contribute to the country’s digital transformation and global branding as a competitive IT hub. As the apex body under the Ministry of IT and Telecommunication, PSEB plays a pivotal role in facilitating IT companies, improving industry standards, and creating business opportunities both locally and internationally. Employees at PSEB become part of a visionary team that works toward strengthening Pakistan’s position in the global tech industry. Jobs in Islamabad
PSEB offers a dynamic and challenging work environment that encourages innovation and strategic thinking. Professionals working here gain exposure to large-scale marketing and branding initiatives, collaborations with international stakeholders, and the chance to develop impactful policies for industry growth. With access to modern resources, cutting-edge digital tools, and government-backed projects, employees can expand their expertise and build valuable industry connections. Additionally, PSEB fosters a culture of professionalism, ensuring that employees are supported in their career growth and skill enhancement through training and networking opportunities. Jobs in Islamabad
Beyond professional growth, working at PSEB provides the opportunity to make a meaningful difference in Pakistan’s IT landscape. By working on industry development projects, professionals help shape policies, support startups, and attract foreign investments. The organization’s commitment to excellence and sustainable industry growth ensures that employees contribute to initiatives with long-term national and international impact. With a strong focus on digitalization and innovation, PSEB provides an exciting and rewarding career path for professionals passionate about marketing, branding, and the IT sector. Jobs in Islamabad
The Ideal Candidate Profile
Director Marketing and Branding
- Strong analytical and data-driven decision-making skills
- Strong leadership and interpersonal skills
- Expertise in brand management and digital marketing
- Proficiency in campaign planning and execution
- Knowledge of marketing tools (Google Analytics, CRM software, social media platforms)
- Excellent verbal and written communication skills
- Experience in public relations and crisis management
- Strategic thinking and problem-solving abilities
- Ability to manage teams and collaborate with stakeholders
- Familiarity with IT and Tech industry trends (preferred)
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Qualifications We’re Looking For
| Position | Education | Experience | Age Limit |
|---|---|---|---|
| Director Marketing and Branding | Minimum 16 years of education in Branding, Marketing, Business Administration, Strategic Management, or a related field from an HEC-recognized university | Minimum 10 years of experience in branding, digital marketing, campaign management, and public relations (preferably in the IT/Tech sector) | Maximum 50 years |
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What You Will Do
Director Marketing and Branding
Monitor and evaluate the effectiveness of marketing campaigns, making data-driven improvements.
Develop and implement branding and marketing strategies for the IT and ITeS sector.
Enhance Pakistan’s global image as a competitive IT hub through targeted campaigns.
Collaborate with industry stakeholders, government bodies, and international organizations.
Oversee digital marketing initiatives, public relations efforts, and promotional activities.
Manage branding projects, including content creation, advertising, and social media engagement.
Conduct market research to identify trends and opportunities for IT industry growth.
Utilize marketing tools such as Google Analytics, CRM software, and social media platforms.
Plan and execute national and international marketing events and conferences.
Lead crisis management and public relations strategies to maintain a positive industry image.
Jobs in Islamabad
Application Deadline
The last date to apply for the position is March 16, 2025.
Steps to Apply
- Visit the Official Job Portal – Go to https://njp.gov.pk/ to access detailed job descriptions and submit applications.
- Prepare Required Documents – Ensure you have an updated CV, educational certificates, and relevant experience documents ready for submission.
- Complete the Online Application – Fill in the necessary details accurately on the portal and upload required documents.
- Submit Before the Deadline – Applications must be submitted no later than March 16, 2025. Late submissions will not be considered.
- Shortlisting Process – Only shortlisted candidates will be contacted for further assessment or interviews.
- No Email or Walk-in Applications – Applications received via email or in person will not be entertained, and no travel or daily allowance (TA/DA) will be provided.
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Common Mistakes to Avoid
- Incomplete Application – Ensure all required fields are filled, and necessary documents are attached before submission.
- Incorrect or Misleading Information – Providing false or exaggerated details about qualifications or experience can lead to disqualification.
- Missing Deadline – Submitting the application after March 16, 2025, will result in automatic rejection.
- Not Meeting Eligibility Criteria – Applying without the required education, experience, or age limit will waste time and effort.
- Poorly Written Resume – Spelling errors, unprofessional formatting, or lack of clarity in your CV can create a negative impression.
- Ignoring Instructions – Sending applications via email or in person instead of applying through https://njp.gov.pk/ will result in rejection.
- Lack of Relevant Experience – Candidates without experience in branding, marketing, or public relations (preferably in IT/Tech) may not be considered.
- Unverified or Missing Documents – Ensure that all uploaded certificates and credentials are authentic and verifiable.
- Failure to Highlight Key Skills – Not showcasing relevant skills such as digital marketing, campaign management, and PR can weaken your application.
- Not Preparing for Further Steps – If shortlisted, be ready for interviews and assessments; failing to respond to communication may lead to disqualification.
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What to Expect During Hiring
- All applications submitted through the designated portal are first screened to ensure they meet the eligibility criteria.
- Submitted documents and credentials are verified to confirm their authenticity and relevance.
- Shortlisted candidates are then invited for a preliminary assessment, which may include a written test or initial interview.
- Successful candidates from the preliminary round proceed to a panel interview with senior management and industry stakeholders.
- Final selection is based on overall performance in the assessments and interviews, ensuring the best match for the role.
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Office Location
Pakistan Software Export Board (PSEB)
2nd Floor, Evacuee Trust Complex,
F-5/1, Aga Khan Road,
Islamabad, Pakistan.
Contact Us for Clarifications
| Contact Information | Details |
|---|---|
| Contact Number | +92-51-9204074 |
| info@pseb.org.pk | |
| Website | https://www.pseb.org.pk |
Jobs in Islamabad
Frequently Asked Questions
How can I apply for the Director Marketing and Branding position?
You can apply online at https://njp.gov.pk. Applications submitted via email or in person will not be accepted.
What is the last date to apply?
The last date to submit your application is March 16, 2025. Late applications will not be considered.
Is there any age limit for this position?
Yes, the maximum age limit for applying is 50 years.
Will travel or daily allowance (TA/DA) be provided for the interview?
No, shortlisted candidates will not be provided any travel or daily allowance (TA/DA) for attending the interview or assessment.